How to see your competitors Facebook Ads

Yes, it’s possible to see you competitors Facebook Ads! In the fiercely competitive world of digital marketing, staying one step ahead of your competitors is crucial. An effective way to gain an edge is by peering into their Facebook advertising strategy.


Why Should You Spy on Competitors’ Facebook Ads?

Sometimes seeing what a competitor ISN’T doing can be just as helpful as seeing what they ARE doing! It’s important to know what others in your industry are doing and for you to do your research before creating ads for your own business. This will allow you to identify areas of improvement when creating your campaigns and help you to understand your point of difference. 

Now that you understand the significance, let’s explore how to access your competitors’ Facebook ads using the Facebook Ads Library:


Step 1: Access the Facebook Ads Library

    1. Visit the Facebook Ads Library: Start by going to Facebook Ads Library in your web browser.
    2. Search for Competitor Pages: Enter the name of your competitor’s Facebook Page in the search bar.
    3. View Active and Inactive Ads: You’ll see a list of all active and inactive ads run by the Page you searched for. Click on “See More” to view more details.


Step 2: Analyse Competitor Ads

    1. Review Ad Content: Examine the ad creatives, ad copy, and call-to-action buttons used by your competitors.
    2. Check Engagement: Look at the engagement metrics to gauge the ad’s effectiveness. High engagement might indicate a successful ad creative.
    3. Ad Duration: Pay attention to how long the ads have been running, as this can give you insights into their campaign longevity.


Step 3: Apply Your Findings

    1. Adapt and Improve: Use the insights gained to refine your own ad strategy. Incorporate successful elements while avoiding pitfalls.
    2. A/B Testing: Experiment with variations of ad creatives, copy, and targeting based on what you’ve learned.
    3. Stay Updated: Continue to monitor your competitors’ ads to stay current with their strategies and adapt as needed.


In conclusion, the Facebook Ads Library is a powerful tool that can provide you with valuable competitive insights. By analysing your competitors’ ads, you can enhance your ad creatives, target your audience more effectively, and ultimately, achieve better results for your clients.

Remember, the digital advertising landscape is ever-evolving, so staying vigilant and adaptable is key to maintaining a competitive edge.